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GTM + Enablement Advisory

Tighten GTM. Improve NRR.
Scale Without More Headcount.

Scalelium supports Seed to Series B tech startups with focused growth sprints for pipeline throughput and customer expansion — starting in 10 business days.

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10
Business Days to Clarity
$1M→$150M
ARR Scaled by Our Operators
$165M+
SaaS Growth Delivered
25+
Years Operator Experience
Does this sound familiar?

Revenue Isn't Scaling With Your Effort

You have pipeline, a team working hard, and customers who chose you — but revenue isn't compounding the way it should. Hiring more people won't fix the underlying leaks. It just makes the chaos more expensive.

Pipeline & Throughput
Expansion & NRR
Pipeline is active, but deals stall before revenue lands.
Renewals are okay, but expansion is hit or miss.
Inbound is up, but conversion is flat.
No clear expansion triggers, plays, or ownership.
Marketing says "good leads." Sales says "junk."
CS and Sales aren't aligned on who drives expansion.
No leakage map showing what to fix first.
NRR potential exists, but the system isn't repeatable.
10-Day Sprint to Clarity
Day 1
Kick off Call & Interviews
Day 2–3
Survey & Data Pull
Day 4–7
Analysis
Day 8
Readout
Day 9–10
Refinement
Clarity!
Client Feedback

What Founders Say About Us

"
Working with Scalelium was honestly a bit magical and very enlightening. They helped us see where our messaging was too broad, forced us to make hard choices around our ICP, and sharpened our focus where the pain is real and measurable. It clarified who our best buyer is, what problem we should lead with, and how partners can help us scale faster. It gave us a level of clarity and confidence we didn't have before.
Braydon McCormick
Co-Founder, LightForge
"
Noa and Nicole were a wake-up call for us. Working with them helped us question our view of the situation, recognise both weaknesses and opportunities. We needed to take a moment and re-align our activities in order to reach PMF. We were also able to understand why our previous activities failed, learn from them and fix the challenges for the creation of momentum.
Toni Keskinen
CEO, 180ops
How We Work

A Focused Path with Clear Milestones

01
Assessment Sprint

10-Day Diagnostic

Isolate the highest-impact gaps in pipeline throughput or expansion — with a prioritized 30/60-day fix-first plan delivered at the end.

02
Implementation

Execution Sprint

Turn findings into action: fix the highest-impact leaks, align teams around the right plays, and build repeatable GTM and expansion motions.

03
Ongoing Support

Fractional GTM Retainer

Ongoing strategy and execution partnership for founders who need experienced GTM leadership without the cost of a full-time hire.

Core Offers

Two Focused Sprints. One Goal: More Revenue.

Offer 01

Scale Revenue Without Hiring

In 10 business days, we identify exactly where your GTM engine is leaking — ICP, message, channels, or handoffs — and deliver a clear 30/60-day plan to increase conversion without adding headcount.

Deliverables
  • Throughput Scorecard
  • Right Buyer & Wedge ICP Definition
  • Message & Proof Gap Analysis
  • Channel Efficiency View
  • Leakage Map
  • Fix-First Plan (30/60 days)
Offer 02

Improve NRR via Expansion

In 10 business days, we identify exactly why expansion is inconsistent — triggers, plays, ownership, packaging — and deliver a clear 30/60-day plan to improve NRR without adding headcount.

Deliverables
  • Expansion Scorecard
  • Expansion Moments Map
  • 2–3 Expansion Plays
  • CS-to-Sales Handoff Standards
  • Expansion Dashboard
  • Fix-First Plan (30/60 days)
Ready to unlock growth clarity?

Start with a 10-Day Sprint

Book a strategy call and we'll map whether pipeline throughput or expansion is the right first move.

Book a Strategy Call
Offers

Two Fast Sprints Built Around Revenue Efficiency

Start with a focused 10-day assessment. Continue into implementation and fractional GTM leadership when needed.

01
Scale Without Hiring

Scale Revenue Without Hiring

You have traction, but revenue isn't scaling with effort. Pipeline exists, yet deals don't move fast enough, the wrong buyers enter the funnel, and handoffs leak. Hiring more people won't fix it — it just makes the chaos more expensive.

Does this sound familiar?
  • We're busy, but revenue isn't moving the way it should.
  • We're getting attention, but not the right buyers.
  • Inbound is up, conversion is flat.
  • Outbound is active, response quality is low.
  • Marketing says "good leads." Sales says "junk."
  • Deals stall after the demo or go dark late-stage.
  • We don't know what to fix first.
10-Day Timeline
  • Day 1Kick-off call + stakeholder interviews
  • Day 2–3Data pull + funnel review + survey
  • Day 4–7Deep analysis: ICP, message, channels, handoffs
  • Day 8Readout: verdict + priorities
  • Day 9–10Refinement + final plan delivery
What You Get
ScorecardThroughput Scorecard
BuyerWedge ICP + Right Buyer definition
MessageMessage and proof gap analysis
ChannelsChannel efficiency view
LeakageLeakage Map
PlanFix-First Plan (30/60 days)
02
Improve NRR via Expansion

Improve NRR via Expansion

You're renewing customers, but they're not expanding consistently. Growth depends too much on heroic CSMs, random QBRs, and "maybe later." You need an expansion engine that creates predictable pipeline and closes it.

Does this sound familiar?
  • Renewals are okay, but expansion is hit or miss.
  • No clear expansion triggers or plays in place.
  • Unclear who owns expansion: CS or Sales.
  • Leaving money on the table in existing accounts.
  • QBRs happen, but nothing changes after them.
  • We need NRR to improve this quarter.
  • CS is busy, but expansion isn't predictable.
10-Day Timeline
  • Day 1Kick-off call + stakeholder interviews
  • Day 2–3Data pull + cohort/usage review
  • Day 4–7Analysis: triggers, plays, ownership, packaging
  • Day 8Readout: verdict + priorities
  • Day 9–10Refinement + final plan delivery
What You Get
ScorecardExpansion Scorecard
MomentsExpansion Moments map
Plays2–3 Expansion Plays
OwnershipCS-to-Sales handoff standards
DashboardExpansion dashboard
PlanFix-First Plan (30/60 days)
What Comes Next

Continue into Execution

Next Step

Implementation Sprints

After the assessment sprint, we execute the highest-impact fixes with your team in focused sprint cycles.

  • Message and proof refinement
  • Pipeline and funnel motion redesign
  • Expansion play rollout and handoff redesign
  • Dashboard, metrics, and operating rhythm setup
Ongoing

Fractional GTM Retainer

For teams that need ongoing leadership — Scalelium operates as fractional GTM capability to drive planning, alignment, and accountability.

  • Executive-level GTM guidance
  • Cross-functional orchestration
  • Metrics and operating rhythm setup
  • Continuous optimization across growth levers
Ready to start?

Book a Strategy Call

We'll map whether pipeline throughput or expansion is the right first move for your team.

Book a Strategy Call
Framework

GTM Assessment Framework

A structured view of our methodology — showing where growth is working, where it's leaking, and what to fix first across market focus, demand generation, sales motion, customer growth, and team alignment.

GTM Assessment

GTM Assessment Framework

A structured view of our methodology — showing where growth is working, where it's leaking, and what to fix first across market focus, demand generation, sales motion, customer growth, and team alignment.

Product-Market Fit

  • Identify where customer pull is strongest
  • Distinguish real PMF from manufactured traction
  • Define what is truly ready to scale

Demand Generation

  • Build a differentiated narrative that converts attention into pipeline
  • Assess message-market fit and channel efficiency

Total Gettable Market

  • Identify the highest-value segments, regions, and use cases
  • Narrow from TAM to the wedge ICP that actually converts
Org Alignment Product-Market Fit Demand Generation Sales & Revenue Customer Growth Gettable Market Learning Revenue KPIs & Measurements

Sales — Time to Revenue

  • Shorten time-to-revenue and improve conversion rates
  • Map the full funnel from first touch to closed-won
  • Identify and fix the highest-impact leaks

Customer Enablement & Growth

  • Accelerate time-to-value for new customers
  • Build repeatable expansion paths that improve NRR

Organizational Alignment

  • Align teams, roles, and leadership around one GTM direction
  • Surface structural misalignments that silently kill throughput

Use this framework to decide what to fix first

We apply this GTM lens to identify the highest-leverage bottleneck, then turn it into a focused 30/60-day plan tailored to your team and stage.

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Enablement Assessment

Enablement Assessment Framework

Ready to scale Enablement across GTM and Customer functions? Our framework maps where enablement is working, where it's breaking down, and what to build next.

Set the Vision, Build the Foundation

  • Clear charter and KPIs for each audience
  • Alignment with business goals
  • Org structure clarity & executive buy-in
  • Shared vision across GTM and CS

Map the Customer & Marketing Journey

  • Internal role segmentation, skills matrix, onboarding journeys
  • Customer journeys ("as-is" and "to-be") for onboarding, adoption, and expansion
  • Key customer personas & JTBD

Strategize for Smart, Scalable Knowledge Systems

  • Centralized content for teams & customers
  • Personalized onboarding flows
  • Customer education hubs
  • Tools, AI & Automation
Leadership Alignment Assessment & Alignment Content & Resource Delivery & Engagement Customer Growth Cross-Func. Collaboration Learning Revenue KPIs & Measurements

Prove Impact, Optimize Continuously

  • KPIs for internal & customers
  • Continuous feedback loops
  • Ongoing optimization

Turn GTM Silos into Synergy

  • GTM launch readiness across teams and customers
  • Structured syncs, shared dashboards, insights exchange

Drive Behaviour & Design for Scale

  • Multi-Channel Enablement
  • Proactive Engagement
  • Self-Service & Support
  • Certification, community
Ready to apply the framework?

Start with a Strategy Call

We'll identify which pillar is your biggest bottleneck and recommend the right sprint to fix it.

Book a Strategy Call
Founders

Operator-Led Advisory for GTM and Customer Enablement

Scalelium is led by two experienced operators combining global revenue leadership and deep enablement strategy expertise.

Dr. Nicole Wieberneit
Dr. Nicole Wieberneit
GTM Executive & Co-Founder
  • Global GTM and revenue leader with 25+ years building and scaling enterprise SaaS businesses across Microsoft and Valtech.
  • Built $250M+ pipeline in 18 months for new AI-led solutions with hypothesis-driven packaging and ICP/TAM gap assessments.
  • Grew MarTech ARR from $1M to $150M+ and accelerated Low Code to $800M ARR through industry and cross-sell GTM.
LinkedIn
Noa Barak
Noa Barak
Customer & GTM Enablement Executive & Co-Founder
  • Customer & GTM Enablement Executive helping SaaS companies turn enablement into a growth engine.
  • Global enablement leader with 15+ years scaling customer, partner, and GTM enablement for high-growth B2B SaaS companies.
  • Delivered $165M+ in SaaS growth, 30%+ faster ramp, and 4x engagement while lowering enablement costs.
  • Aligns Sales, CS, and Product around adoption, retention, and expansion, enabling AI-ready GTM organizations.
LinkedIn
How We Work With Founders

Three Modes of Engagement

Strategy

Analyze GTM and enablement strategy, adapt the framework to your specific context, and define the priority changes that move the needle in 30/60 days.

Operations

Build operating model plans, role structures, and practical playbooks so your team can execute consistently and without ambiguity.

Systems

Advise on tools, metrics frameworks, and AI automations required to support repeatable, scalable growth without adding headcount prematurely.

Work with us

Start with a 10-Day Assessment

Bring us in for a focused GTM decision and continue into implementation and execution support where needed.

Book a Strategy Call
Contact

Book a Strategy Call

Tell us your current growth challenge and we'll recommend the right entry sprint — pipeline throughput or customer expansion.

Tell us about your challenge
We'll review your submission and respond within one business day to schedule a call.

✓ Thank you — we'll be in touch within one business day.

What happens after you reach out

1
We review your challenge and determine which sprint fits best.
2
We schedule a 30-min strategy call to align on scope and priorities.
3
We kick off your 10-day assessment sprint within the week.

Who you'll be working with

Nicole
Dr. Nicole Wieberneit
View LinkedIn →
Noa
Noa Barak
View LinkedIn →

Best suited for

Seed to Series B tech startups with an existing GTM motion — teams that want more revenue from what they already have before adding headcount.